”Your object of desire”. A jewel, a treasure, worthy of honor, preserved.
Who, and what we are?
It’s hard to imagine that until now, skin colored underwear for brown skinned girls has not been a thing – with all the shades and tones of melanin-rich goddesses walking this African continent. This is why this brand is for US. Brown skinned girls – beautiful in every shade.
Join the Gugu Intimates Community and stay up to date with our new launches, where we’ll be popping up near you and how you can take your confidence to new levels. Because if you can match your makeup to your beautiful brown skin, why can’t you match your underwear?
So we exist to fulfill one MISSION – to adorn brown skinned girls in beautiful, premium quality underwear that complements your skin tone no matter what shade you are. Starting with our Basic range landing April 2017, the struggle to find underwear in your skin tone ends here.
“I started this brand to start a movement pro-brown skin. Not against anything else, but creating a product that can give confidence to women like me who have not felt represented in the shades of underwear that we can wear under white or sheer clothing. And I strongly believed from the start that, if meaningful solutions to problems that affect us as (black) women are to be – it will be because we have come together to do to for ourselves.”
– Gugu Nkabinde. Founder and CEO
Our retail partner
The Covid-19 ‘adventure’ changed the world for all of us. Welcome to the New Normal. This means that Gugu Intimates retails solely online except for select Retail and Event Pop Up Features in 2021 when things are more certain. We have enabled multi-platform relationships to allow you to still access your favorite nudes:
The Art Of Superwoman: A Proudly South African retail and content platform that explores and celebrates the journey of womanhood. Explore other products and tools to add magic to your life here.
Also available on Superbalist.com
The morning greets you
And the day smiles just to receive you
Beautiful and brown like creation
Like the world’s very first beginning
In the present,
You’re the gift that keeps on giving
Part sister warmth/ part mother wisdom
In the span of your strut and the expanse of your gaze
You are a vessel of melanin that slays
In this body,
Word to becoming
Word to celebrating limbs and flesh,
How they love, how they move
Elewa – that bronzed hue, precedes you
Your colour whispered by the sun itself
Amara – You own the light of the world, don’t you?
You radiate a new story
Buhle – A glory that they hold onto hope to discover, but you know
None can replicate this inner-glow
Zuri – Your beauty is a luminous treasure
They may try, but can never measure
Runako – Who you are
Is its own echelon, only understood by spirits who are in tune
To the frequency of the gods dancing divine within you
Amara – You
Gorgeous and important
Setting the world ablaze with a spirit
Beaming brilliance from a dazzling height In this body,