Skin colored underwear for your skin tone
If you can match your makeup to your skin tone - why can’t you match your underwear?
5 shades of Nude
Get your T-shirt Bra, Strapless Bra, Seamless Brief, or Thong now
Save up to 20% when you buy 3 or 5 undies
Grab your perfect bundle
We ship Worldwide
View our range
Nothing messes with a good outfit like the wrong underwear. That is why Gugu Intimates has the perfect solution - skin colored underwear in 5 shades. Our range is currently available in sizes 32A - 38D. Additional Sizes launching soon.
Shop my shade
That is why our shade names translated mean “Beauty” in a language spoken in Africa.
Because whatever your unique shade – you are BEAUTIFUL!
The New Naked is more than just an African first. Our brand and range of undergarments is a movement in challenging the status quo in the representation on “Nude” shades of underwear. #TheNewNaked is a state of mind that comes with being comfortable in your skintone. A confidence when you know you’re killing your look with underwear that completes your outfit AND complements your beautiful skin tone.
Tshirt Bra; The “queen B” of bras. Goes seamless underneath your tighter tops or t-shirts (hence the name). Pick your tone match, and it makes it disappear under that white shirt or tee and linen or sheer clothing items.
Strapless Bra; More like a “convertible” with the option of straps on or off. Great for adding that extra lift – especially for A to C cup sizes. And best of all? It’s seamless! Bring on the sleeveless shirts and dresses.
Seamless Brief; Great for everyday wear – full coverage with NONE of the panty line drama.
Seamless Thong; The minimalist’s preferred option to sit invisibly under your clothes, with our seamless fabric, VPL’s (visible panty lines) are a thing of the past!
One Piece Swimsuit; Cut from flexible stretch-rib fabric, our one-piece swimsuit features a high-rising collar-line, a high-cut leg, and low back for a minimalistic sleek-and-sultry look. Availability: November 2020